Sherlock Holmes has had many incarnations both on radio and in movies. As early as
the late 1890's Americans had an idea of how he looked and sounded as there was already
an early edition of "The Hound Of The Baskervilles," presented as an early Broadway
stage play. Here at "Cruising The Classics," we too haven't forgotten Sherlock Holmes
and this Thursday we shall present a full hour of Holmesean drama. If you're thinking
it's two Rathbone episodes we threw together no it's not. But what is it?

This time on Radio Out Of The Past we're going to salute the arrival of spring which
has finally reached most of the country. Two things that spring brings are color
and bugs. Accordingly, we will have two crime-fighting shows with the names of colors
and bugs in their titles. If you can't guess the first show you are definitely not
paying attention. But can you figure the second offering?

The presentation concerns a decade-by-decade look at how radio advertising changed
during radio's golden age. It will focus on how the sponsors got their products mentioned
over the airwaves when network radio began in 1926 and how the radio commercials
were presented during the 1930's, 1940's, 1950's, and 1960.
In closing out the hour, there are also 3 4-minute commercials for New Evergreen
Spray (an insecticide) starring Chester the Cutworm and Millicent the Rose Beetle.

It looks like it's time for another What Once Was Radio. Join me April 24th for a
little comedy and lots of music as we give you a triple play. We will start off with
the Glenn Miller Chesterfield show followed by Spike Jones and the City Slickers
and wind things up with a program called Guest Star. Guest Star was a public service
program put out by the United States Savings Bond Division and broadcast on radio
stations through out the country at different times.