The presentation concerns a decade-by-decade look at how radio advertising changed
during radio's golden age. It will focus on how the sponsors got their products mentioned
over the airwaves when network radio began in 1926 and how the radio commercials
were presented during the 1930's, 1940's, 1950's, and 1960.
In closing out the hour, there are also 3 4-minute commercials for New Evergreen
Spray (an insecticide) starring Chester the Cutworm and Millicent the Rose Beetle.

The program opens with radio advertising from the listeners' viewpoint. Find out
what the listeners liked and disliked about radio commercials during the golden age.
Rounding out the hour is an unusual non-broadcast. Hosted by Edward R. Murrow, he
tries to persuade the people of Standard Oil of New Jersey in sponsoring the New
York Philharmonic radio program. Was he successful? Come to the Commercial Corner
and find out.

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Calendar
Radio Out of the Past (2007)